SPONSORSHIPS

SAN DIEGO PADRES

In 2022 and with the launch of Canel’s USA social media platforms we became the official chewing gum and candy of the San Diego Padres.

Within this partnership, the San Diego Padres and Canel’s will develop various marketing and communication strategies both in the US and in Mexico targeting the ever growing Hispanic population in the US.

NASCAR

TEAM GP is considered by many as the best Racing team in Mexico.

CANEL’S has been a continual sponsor for many years. Throughout this long journey, we are proud of the many victories. The most recent one is the NASCAR Series Championship 2015.

FORMULA 1

Since 2016, Canel’s has been a loyal business partner for the former Renault F1 Team and today the BWT Alpine F1 Team.

Thanks to quality business partners such as Canel’s, they make the path to constant improvement and growth of the BTW Alpine team possible.

The drivers in the 2022 season are Car #14 Fernando Alonso (Spanish) and Car #31 Esteban Ocon (French)

ATLÉTICO SAN LUIS

The Club values the Mexican market as one of the most important in which it has been working for some time, with the goal of accessing it through the San Luis Atletico Franchise.

The merger between Canel’s and Atletico de Madrid consolidates a sustainable brand development project in all its marketing objectives, and great growth plans in soccer inside and outside of Mexico.